Are you measuring the ROI of your tech investments?

What is ROI? Why does it matter to your business? How should you calculate it? Get answers to all of these questions and more in this guide to measuring the impact of your technological investments. With these insights in hand, you’ll be ready to harness technology to guide your small business to the next level.

By Amanda Moran / [Month DD, YYYY] / Reading time: [XX] min

These days, there’s a technological tool for everything, from accounting and project management to marketing and customer relations and everything in between. But how do you know which one is right for your business? As a small business owner, you can’t afford to throw money at every passing fad. You need to ensure that your investment will pay off.

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That’s where Return on Investment (ROI) comes in. Get to know what it is, why it’s important, how to calculate it, and when to apply it in this whitepaper.